Challenge:
To strengthen the business capabilities of small store owners (bodegueros) by providing training on key aspects of their operations.
Solution:
We designed and deployed a virtual show experience for Escuela Tienda Cerca and BEES, aimed at promoting learning, engagement, and skill development among store owners.
Impact:
Through more than 36 virtual shows, the initiative encouraged over 12,330 store owners to join the Tienda Cerca platform and the BEES application, increasing access to training and business development resources.
